
Arri Alexa at IBC 2010

FilmLive spoke to Oliver Temmler from ARRI about the new ARRI Alexa 2k Camera at IBC 2010.
ALEXA is a compact, lightweight and affordable digital camera that will redefine the limits of motion picture capture with ultra-fast workflows and image quality akin to 35mm film. From major motion pictures and high end dramas to commercials, music videos and mainstream TV, ALEXA suits a wide variety of applications and budgets.
More than just a camera, ALEXA represents an entire image pipeline. By combining proprietary ARRI technology with ubiquitous tools from industry-leading partners, ALEXA stands alone as the most complete and powerful digital production system ever built.
Find out more at arridigital.com/​alexa