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Broadcast Minds @ NAB 2013 – What’s the future for Internet TV?
As you know, the our Film Live team are currently covering the National Association of Broadcasters show, currently taking place in Las Vegas, Nevada. The biggest technology and media show in the world showcases all the latest announcements from all the major players in the industry – so far, the Film Live channel have produced content about releases from Livestream, RED, Blackmagic Design and Sony. But it was the focus that what was afforded to the future of content crafted for an online audience that was a first for the event –...
read moreFilm Live covers NAB 2013
The Film Live crew are currently in Las Vegas covering the National Association of Broadcasters event, the world’s biggest and most important annual conference and exhibition which brings together the cream of the media and entertainment industries for an epic six day run. Although Film Live has covered the International Broadcast Convention in Amsterdam for the last three years, this is the first year the team have covered NAB. Ben and Mat touched down at Mccarran airport, Las Vegas on Thursday and have been covering the event daily....
read moreCountdown to NAB!
There’s only one thing that’s getting us more excited than this week’s Game of Thrones season three premiere – and that’s our first ever visit to the NAB show, in Las Vegas which kicks off on Saturday 6th April! We’re flying out on Thursday so there will be plenty of time to prepare. We’ll be creating some great content for Film Live, and making sure our viewers get insights into new product launches hot off the press. NewTek will be live streaming ‘Broadcast Minds‘ on Wednesday 10th...
read moreWhat is Native Advertising?
Just what is Native Advertising? Well, this infographic, originating from Solve Media, aims to teach us exactly what it is. They’ve done a good job, as this particular infographic has been popping up on our Flipboard numerous times since it came into existence last year. There’s been some confusion over what Native Advertising is exactly, and this infographic explains, with no additional ‘fluff’, exactly what its all about-and why anyone who’s anyone in the Internet advertising business should be taking note. In...
read moreGym Bunnies hop over to Vitality Show
Yesterday, the NEXI team travelled to Earl’s Court in London to attend the annual Vitality Show. This show is the UK’s largest health, beauty and wellness event and we were delighted to cover it – especially Billie, who left armed with goody bags. We then got straight into our first interview, with Fiona Kirk, who presented her talk ‘Big Answers to Fat Loss Questions‘ to event delegates. We caught up with her after her talk, and she was more than happy to tell us about her fab range of books and ideals for people...
read moreSXSW goes global with NewTek TriCaster
NewTek TriCaster have been tasked with the challenge of ensuring a global audience can keep up with all the action at the SXSW festival – in real time. Naturally, here at NEXI we have been keeping up to date with everything that’s been happening over at SXSW 2013. Although we weren’t able to attend in person this year, we have been able to watch live streamed keynotes and presentations thanks to the live streaming technology which has been provided by NewTek’s TriCaster device. It’s been a great help to us, as...
read moreIntelligent Advertising
I was browsing through some of my research archives this morning and came across this gem written by Charles Gabriel which was featured on Techcrunch back in December 2012 - ‘Native Video Ads’ Silicon Valley’s Shiny New Thing Or Industry Savior? , and an earlier, somewhat slightly negative article entitled ‘Native Ads will save us all. Maybe‘ authored by Erin Griffith. For me, Gabriel really hit the nail on the head, as we would say here in the UK. His article outlines, clearly, what needs to be done to solidify Native...
read moreThe Future of TV and the evolution of Advertising
It would be a brave individual who would dare to counter the growing evidence that the way people consume TV is changing beyond recognition. We’ve been tracking these changes over the years but it seems that now advertisers are finally beginning to grasp the idea that new, creative, intelligent strategies are required if they want to remain ahead of the competition. Gone are the days where the odd geek and more scuptulous individual used the internet for gaming or chatting. Today, Internet use is common place, as much as a part of our...
read moreBVE 2013 – NewTek & Atomos
NEXI were at the opening day of BVE2013 yesterday. We had a great time checking out all the latest production gear and catching up with some stalls we have spent time with in the past (Hello NewTek and Atomos!!). Ben and Mat were able to have a good try-out of the NewTek TriCaster 455 & 855 production switcher, a must buy for Internet Television producers. Although Ben has been a big fan of TriCaster for years, the device was new for Mat, who had only ever heard about it from Ben. Finally he got the chance to see its impressive features...
read moreOscars embracing the Evolution of Television
I noticed that the Oscars are being streamed live this evening (well, early morning for us here in the UK)! Obviously, this bring huge benefits in terms of being able to know instantaneously who has the must have dress this year, and who scooped the prestigious best actor/actress gong. But the joys of live streaming aside, the actual viewing of the Oscars, in effect, a TV program, online is yet another indicator of the growing popularity of watching content over the Internet. The Grammys was also an indicator of behavioural change, with...
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